Apple is gearing up to unveil its first round of AI features at WWDC in June, but is it too late to catch up with the competition? The past few weeks have seen a wave of big AI announcements, ranging from AI Overview in Google search to Microsoft's new Copilot+ PCs.
Amidst an increasingly heated AI industry, Apple might look like it's already lost. However, that's not necessarily the case. This wouldn't be the first time Apple waited to adopt a new technology and still came out on top. The AI features that have leaked so far for iOS 18 might not sound as ambitious as recent announcements from Google and Microsoft, but that's maybe Apple's whole strategy.
