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Tom’s Guide
Tom’s Guide
Technology
Jeff Parsons

Apple Ring isn't happening according to Oura CEO — here's why

A concept image of the Apple smart ring.

The CEO of Oura has suggested Apple won't make a smart ring to compete with the best smart rings in case it undercuts sales of the Apple Watch. Furthermore, he suggested that it's "hard to do this product category right."

Speaking in an interview with CNBC, Tom Hale explained that he believes Apple's top brass will be "unconvinced about the value of having a ring and watch together," and "they’re probably keeping a close eye on Samsung and a close eye on us."

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