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The Guardian - US
The Guardian - US
Technology
Guardian staff and agency

Apple raises iPad and MacBook prices, blaming cost of chips amid AI boom

Apple Memory IDC Micron Nvidia
Multiple laptops are displayed open on a long wooden table in an Apple store
Apple products on display at an Appke store in Manhattan. Prices of a MacBook Air with 512 gigabytes went up $200. Photograph: Spencer Platt/Getty Images

Apple raised iPad and MacBook prices on Thursday, saying it could no longer shield customers from soaring memory and storage chip costs driven by the AI industry’s data center buildout.

The move does not affect Apple’s cash cow, the iPhone. But it would take the starting price of the ⁠Neo, its lowest-priced laptop, from $599 to $699 mere months after launch.

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