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The Associated Press

Apple moves into virtual reality with a headset that will cost you more than $3,000

The Apple Vision Pro headset is displayed in a showroom on the Apple campus in Cupertino, Calif., at the company's annual developers conference, Monday, June 5, 2023. (Jeff Chiu/AP)

CUPERTINO, Calif. — Apple on Monday unveiled a long-rumored headset that will place its users between the virtual and real world, while also testing the technology trendsetter's ability to popularize new-fangled devices after others failed to capture the public's imagination.

After years of speculation, Apple CEO Tim Cook hailed the arrival of the sleek goggles — dubbed "Vision Pro" — at the the company's annual developers conference held on a park-like campus in Cupertino, California, that Apple's late co-founder Steve Jobs helped design. The device will be capable to toggling between virtual reality, or VR, and augmented reality, or AR, which projects digital imagery while users still see can see objects in the real world.

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