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TechRadar
Alex Blake

Apple Maps is about to copy Google Maps, a new report claims – and that’s made me worried for its future

Apple Apple Maps Google Google Maps Mark Gurman Reddit TechRadar
Three iPhones on a green and blue background showing trails on Apple Maps.
  • A new report claims Apple will soon infuse ads into Apple Maps
  • The move would mirror a similar policy used by Google Maps
  • It risks a backlash, with many users already threatening to quit

For years, Apple Maps has been free of ads, giving you a clean, accurate experience without the distractions and annoyances that you sometimes find in the ad-infused Google Maps. Yet a new report suggests that this is all about to change, with Apple supposedly on the brink of opening up its mapping app to a flurry of adverts and paid promotions.

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