Apple is striking another blow in the name of privacy by adding Link Tracking Protection to select iOS 17 apps, which will make it easier for users to keep their data private while browsing the web on their iPhone.
Link tracking identifiers are a collection of numbers and letters typically appended towards the end of a link as a way for websites to keep track of users as they move around the web. It’s most often used for ad tracking, as well as a substitute for third-party cookies. When Apple’s iOS 17 rolls out, Link Tracking Protection will prevent advertisers from bypassing privacy features simply because they are typically targeted toward cookies. It'll be enabled on Mail, Messages, and Safari's Private Browsing mode.
