
The rumor mill was abuzz yesterday (February 3) with the idea that Apple was developing a new iCloud service for managing events. It didn't take long for rumor to become reality, as Apple took to its newsroom to announce Apple Invites, an app the company says "brings people together for life’s special moments."
“With Apple Invites, an event comes to life from the moment the invitation is created, and users can share lasting memories even after they get together,” said Brent Chiu-Watson, Apple’s senior director of Worldwide Product Marketing for Apps and iCloud.