Apple Just Unveiled the New iPhone 17e. Should You Buy, Sell, or Hold AAPL Stock Now?

In the first quarter of fiscal 2026, as CEO Tim Cook highlighted on the earnings call, Apple's (AAPL) installed base of active devices surpassed 2.5 billion. This is just another milestone in the company's journey, which has been characterized by innovation and brand-pull. With new product launches, sustained growth, and swelling cash flows, AAPL stock has been a value creator on a consistent basis. As the market gets competitive, the tech giant continues to find new ways to maintain growth. 

Earlier this week, Apple unveiled two new products, an updated low-end iPhone (17e) and a refreshed iPad Air. The iPhone 17e includes Apple's MagSafe charging technology, Apple's 3-nanometer A19 processor, and a 48MP Fusion camera. With a starting price of $599, the device's features seem compelling for mass market.