CES 2025 is fast approaching, and as always, there’s one glaring tech industry omission from the expected lineup: it’s Apple, of course, which hasn’t officially attended the event since the early 90s. Despite being the world’s biggest technology trade show, Apple seemingly has no desire to participate in CES - though as usual, we can expect the iPhone giant to cast its long shadow over the event.
Almost every year, we see a flurry of post-CES articles remarking on how Apple’s influence is felt at the event - last year, they tactically dropped the Apple Vision Pro launch date a single day before the show kicked off, immediately grabbing attention away from any virtual/augmented reality hardware being showcased at CES.
