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TechRadar
Craig Hale

Apple is working on an AI-powered platform that might make mobile ads even more annoying

App Store Awards 2022.

Apple is reportedly testing an AI-powered tool designed to optimize App Store ad campaigns as it apparently looks to keep track with great rival Google.

The tool, which is reportedly being examined by a select group of advertisers, looks to automate the placement of ads within the App Store similar to Google’s Performance Max platform.

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