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TechRadar
TechRadar
Lance Ulanoff

Apple is reportedly working on Apple GPT, a ChatGPT rival you won't see anytime soon

Apple ChatGPT Google
Tim Cook with iPhone 14

Apple's Siri isn't the answer to ChatGPT, but the company may be working on a direct competitor – Apple GPT.

That Apple is working on its own generative AI, Large Language Model (LLM) and possible ChatGPT rival should come as no surprise. Sure, the news is based on a Bloomberg report and Apple is predictably mum on the matter but, seriously, how could the Cupertino tech giant not be working on its own generative AI?

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