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Technology

Lewis Empson

Apple TV is reportedly cutting investment in new shows because not enough people are watching

Apple Netflix Apple TV+ Martin Scorsese Matthew Vaughn

Apple TV+.

While Apple undoubtedly produces high-quality content, it's no secret that Apple TV+ isn't the most popular streaming service on the market currently. Feeling the sting from rising production costs and lacklustre profits compared to its competitors, Apple has therefore decided to scale back spending on its original programming, according to a new report from Bloomberg.

The iPhone, iPad and HomePod manufacturer has reportedly spent over $20 billion to produce its original programming and films, with $500 million of that reportedly being spent on films from high-profile directors such as Martin Scorsese, Matthew Vaughn and Ridley Scott. A further $250 million was reportedly spent on the Masters Of The Air, which earned a spot in our best miniseries list.

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