Apple's bold iPhone Air launch has unravelled into a 2025 catastrophe, with production slashed by over 80 percent as virtually no demand grips the ultra-thin foldable, hammering the firm's supply chain and sales projections. Analysts at KeyBanc Capital Markets said there is 'virtually no demand' for the device, citing limited consumer appetite for its premium pricing amid fierce iPhone 17 competition.
In response, Apple is boosting iPhone 17 output by two million units, a pivot that exposes deeper woes in the Air's design like battery life issues and single camera drawbacks that alienated early adopters in a post-hype reality.
