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Benzinga
Benzinga
Business
Surbhi Jain

Apple Hunts Big AI Deals — But Time Warner, Nokia Still Haunt The M&A Playbook

Apple Store

Apple Inc (NASDAQ:AAPL) is under pressure to go big in artificial intelligence, but history warns that mega-deals can quickly turn into mega-disasters.

From AT&T's (NYSE:T) costly Time Warner experiment to Microsoft Corp's (NASDAQ:MSFT) failed Nokia buyout, corporate America is littered with deals that once looked bold but ended in regret. Now, with Apple Senior Vice President of Services Eddy Cue reportedly floating ideas of acquiring AI firms such as Mistral or Perplexity, the question is whether CEO Tim Cook should risk repeating those mistakes.

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