The launch of Apple's Mac Pro based on its M2 Ultra processor formally marked the completion of the company's transition from Intel's CPUs to its own system-on-chips, which took about three years. The transition spurred users of Macs to upgrade and encouraged users of Windows to switch to Macs. Roughly half of Apple's PCs bought in Q2 were purchased by new users.
"This past quarter, we were pleased to complete the transition to Apple Silicon for the entire lineup," said Tim Cook, Apple's chief executive, at the company's conference call with analysts and investors (via SeekingAlpha). "This transition has driven both strong upgrade activity and a high number of new customers. In fact, almost half of Mac buyers during the quarter were new to the product. We also saw reported customer satisfaction of 96% for Mac in the U.S."
