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Apple escapes EU regulations, iMessage remains exclusive to iPhone users

Apple's new iPhone 15 officially goes on sale across China

Apple recently received a reprieve from the European Union (EU) regulators, exempting the company from certain rule changes that would have required it to make significant modifications to its iMessage services. These rule changes, set to take effect in March under the EU's Digital Markets Act, would have impacted EU users initially but could have had global implications.

Under the new regulations, EU iPhones would have been required to allow access to third-party app marketplaces and alternative browser engines, among other changes. The reason behind these requirements is that Apple is seen as a 'gatekeeper' for these services, meaning the company has significant control and influence over them. The EU defines gatekeepers as companies that operate one or more of the 'core platform services' listed in the Digital Markets Act and meet specific criteria, such as having a substantial market impact and maintaining an entrenched and durable position.

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