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Technology
Daryl Baxter

Apple doesn't want developers to refer to Vision Pro apps as VR or AR... despite using the same language itself

Apple Vision Pro first impressions.

With Apple’s Vision Pro coming out on February 2, developers have also been given notice that they can submit apps for the headset’s App Store — but have been advised to avoid using certain terms and phrases when describing them.

When you scroll to the ‘Describing your App’ section on the Submit your Apps page, Apple strongly recommends using the following naming conventions: “Refer to your app as a spatial computing app. Don’t describe your app experience as augmented reality (AR), virtual reality (VR), extended reality (XR), or mixed reality (MR).”

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