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Liverpool Echo
Liverpool Echo
Sport
Dave Powell

Apple could shake up Premier League TV rights in huge boost for Everton and Liverpool

Everton and Liverpool fans could find themselves consuming games via a new platform in the not too distant future.

At present Premier League broadcast rights domestically are held by Sky Sports, BT Sport and Amazon Prime Video, and have a value close on £5bn for their most recent cycle, a figure slightly bettered by the international rights market for the world’s most watched football league.

But US tech giant Apple is, according to business website Bloomberg, weighing up a move to enter the market, using their Apple TV platform. Such a move would be the latest live sports play for Apple as they seek to turn up the heat on Amazon Prime Video.

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