Everton and Liverpool fans could find themselves consuming games via a new platform in the not too distant future.
At present Premier League broadcast rights domestically are held by Sky Sports, BT Sport and Amazon Prime Video, and have a value close on £5bn for their most recent cycle, a figure slightly bettered by the international rights market for the world’s most watched football league.
But US tech giant Apple is, according to business website Bloomberg, weighing up a move to enter the market, using their Apple TV platform. Such a move would be the latest live sports play for Apple as they seek to turn up the heat on Amazon Prime Video.