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Apple And Google In Talks For Groundbreaking AI Partnership

illustration of Apple Pay and Google Pay logos

Apple is gearing up to unveil its highly anticipated iOS 18 software update at the upcoming World Wide Developers Conference in early June. The update is being touted as one of the most significant in Apple's history, particularly in terms of generative AI features for the iPhone.

Reports suggest that Apple engineers are already hailing iOS 18 as a groundbreaking update. In a surprising move, Apple is reportedly collaborating with Google to incorporate Google's Gemini AI engine into iOS 18. This potential partnership has the tech industry abuzz, with expectations of a major shake-up in the AI landscape.

Aside from Google, Apple has also been in talks with OpenAI as it explores various avenues to enhance its generative AI capabilities. While Apple has its own in-house AI models, the focus for iOS 18 is on leveraging external partnerships to bolster on-device features.

Privacy and security remain paramount for Apple, and the company's emphasis on on-device processing aligns with its commitment to safeguarding user data. The recent acquisition of DarwinAI, a Canadian AI company known for its technology to optimize AI models for device operation, further underscores Apple's dedication to enhancing on-device AI capabilities.

Apple's collaboration with Google is expected to bring advanced generative AI functions to iOS 18, such as image creation and essay writing based on prompts. The upcoming WWDC event in June will likely serve as the platform for Apple to showcase the new features across its product lineup, including Mac, iPad, iPhone, and Apple Watch.

As the tech world eagerly anticipates the unveiling of iOS 18, all eyes will be on Apple to deliver a software update that lives up to the high expectations set by the company.

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