After a decade of development and billions of dollars spent, Apple has reportedly decided to abandon its plans to develop an electric vehicle. The tech giant informed employees working on the EV project that they will now shift their focus to the company's AI division. This marks the end of the Apple car project, known as Project Titan, which involved nearly 2,000 employees and significant investments since 2014.
Multiple media outlets, citing anonymous sources, have reported that Apple is discontinuing its efforts in the electric vehicle market and redirecting resources towards artificial intelligence. This strategic shift has been met with early praise from industry analysts, with some acknowledging the challenges faced by companies in the EV sector.
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