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Euronews
Euronews
Donogh McCabe

Anti-tracking fashion: Startup designs clothing to foil AI surveillance cameras

Using fashion to counter tracking and AI surveillance – that is the concept behind Leipzig start-up Urban Privacy. For several years, Nicole Scheller and Daniel Preuß have been developing products such as anti-tracking jackets. They do not make their wearers invisible, but they do make them harder to track.

On the jackets there is a face-like pattern that confuses AI cameras. The asymmetric, loose cut also makes it harder for the software to assign a gender to the person being filmed.

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