By and large, PC gamers hate Denuvo, the controversial DRM software that has become the industry standard for anti-piracy protection. It seems that Denuvo is now trying to rehabilitate its image with a big PR campaign led by product manager Andreas Ullmann, who's making the interview circuit while trying to improve the company's image among gamers.
"I think it's super hard for a gamer," Ullmann tells Rock Paper Shotgun. "I'm a gamer myself, and therefore I know what I'm talking about. I think it's super hard to see, as a gamer, what is the immediate benefit for me that a certain game developer, game publisher, is using our anti-piracy services." This gap, coupled with the fact that Denuvo "simply works" and "pirates cannot play games" which use it, as Ullmann puts it, are two main contributors to its negative reputation, he argues.
