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International Business Times
International Business Times
Science
Alexandria SAGE

Anti-fur Activists Target Max Mara, Fendi At Milan Fashion Week

Activists say fur farming is cruel and better alternatives are available (Credit: AFP)

Animal activists have fashion brands squarely in their sights this Milan Fashion Week, hoping to pressure Italian brands Max Mara and Fendi to give up fur in future collections.

An activist from PETA (People for the Ethical Treatment of Animals) stormed the Fendi runway on Wednesday brandishing a sign saying "Animals are NOT clothing".

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