After hinting during an earnings call with investors that a price increase could help offset the increased cost of tariffs on imports into the US, Sony has raised the price of nearly every mirrorless camera body. As of July 1, all but two of the mirrorless bodies listed on Sony’s website have increased in price in the US, while some compact cameras have also jumped in price.
A majority of Sony’s cameras are reportedly made in Thailand, after Sony began shifting away from production in China in 2023. Thailand’s US reciprocal tariff rate is currently paused at 10 percent. However, that rate reverts back to the originally announced 36 percent tariff rate once the 90-day pause expires on July 07. Import taxes are based on the product’s declared value, which is often lower than the list price.
