
Amazon CEO Andy Jassy joined the company in 1997 when it had already operated for two years and had recently become a public company. But practically speaking, Jassy has been at Amazon from basically the beginning. Jassy joined Amazon the startup.
Now, nearly 28 years later, it’s become increasingly clear through Jassy’s words and actions that the Amazon chief is fixated on resurrecting key pieces of the startup that the tech giant once was.