Tech entrepreneur Kevin Dorren faced a conundrum. In late 2011, he was building Diet Chef, his Edinburgh-based customised food delivery brand, using advertising on free-to-air television channels.
Every time the adverts appeared, the orders would increase, which was great news. But how, why and where the ads were working intrigued him.
He asked friend and former business partner, Calum Smeaton, to give it some thought. And so began the pathway to the creation of TVSquared.
