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MarketBeat
MarketBeat
Business
Gabriel Osorio-Mazilli

Analysts Turn Bullish on Hershey—Is Pepsi the Next Value Play?

Value investing means looking where others aren’t. The strategy requires going against the grain. To find stocks that have been overlooked, you have to bet on fundamentals that the crowd has yet to recognize.

What does that mean in today's momentum-driven market, dominated by technology and growth themes? That consumer staples have been left in the shadows. And this has created opportunities for investors willing to act before sentiment turns. 

Within this backdrop, The Hershey Company (NYSE: HSY) and PepsiCo Inc. (NASDAQ: PEP) stand out as prime examples of staples that are beginning to attract fresh attention as undervalued opportunities.

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