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Benzinga
Benzinga
Entertainment
Phil Hall

Analysis: Why Is Disney Releasing 'Turning Red' In Just One Hollywood Movie Theater?

Disney Hollywood Pixar Los Angeles NYSE Walt Disney Co.

On March 11, Walt Disney Co. (NYSE:DIS) will be releasing the latest Pixar animated feature “Turning Red” on its Disney+ streaming service. This marks the third consecutive Pixar production that was steered away from theatrical release and straight to a streaming premiere.

However, the company has arranged for a one-week theatrical release for “Turning Red” at Hollywood’s El Capitan Theatre, beginning March 11. Why is Disney dropping “Turning Red” into a single theater rather than providing it with a nationwide release?

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