After falling by the wayside in the digital camera era, film photography has surged in recent trends as part of an increasing craving for analog. But while the popularity of film photography is clear, the type of film that photographers are drawn to most is less clear.
Now, US retailer B&H has offered a bit of a hint amid the resurgence of film by sharing the top trending 35mm film list for July – and the list hints at what photographers are loading into the backs of their cameras the most.