Without fail, LaPointe provides one of the most buzzy runway shows of New York Fashion Week each season. Last February, for example, the luxury label opened their bi-annual show with a yellow school bus branded with the company logo. The season before that, models marched through the cobblestone sidewalks of SoHo, bringing LaPointe's signature feathers and foil to the streets of NYC. This September, the brand once again made waves—and this time, they did it without hosting a show at all.
“I felt like the runway had become expected of us and wanted to do something completely different," Sally LaPointe said on the brand's website. "I knew that whatever we did instead had to be something meaningful that really spoke to the heart of the brand and our community."
