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PC Gamer
PC Gamer
James Bentley

An AI-generated website convinced thousands of people to show up to a fake Halloween parade in Ireland, showing how unprepared we are for AI misinformation

Myspirit halloween AI-generated parade website.

Dublin. Filled to the brim with gigs, events, and nightlife, I often get a ping of nostalgia just looking at the spire—thanks to my years there spent chasing my degree. However, after looking at the crowds of people caught up waiting for a Halloween parade that would never come, I'm very glad I wasn't back there this week. 

Seemingly coming from an AI-generated website based out of Pakistan, thousands of people in Dublin, Ireland, crowded around O'Connell Street for a parade that would never come. The site claimed to have originated this parade is called "Myspirithalloween" and appears to have stolen that name from Spirit Halloween, the Halloween retailer that focuses specifically on costumes, decorations, and general festivities. 

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