“A diamond is forever” is what Frances Gerety famously wrote for an advertising campaign for De Beers decades ago. But while a diamond may still be forever, the question today seems to be whether it’s natural or not.
De Beers, the world’s biggest producer of natural diamonds, has slashed its prices by 10% to 15%, Bloomberg reported. Blame man-made, or lab-grown, diamonds, for one thing. Other factors include inflation and weak demand in China’s luxury market.
