Brace yourself—the American Express Platinum Card, the shiny prize of premium travel cards, just cranked its annual fee up a whopping $200, from $695 to $895.
Yep, that’s no typo. Nearly a third more to carry this status symbol in your wallet. But before you gasp into your latte, let’s unpack what’s behind this move and what it might mean for you. Whether you’re a devoted cardholder, a travel addict, or just credit card curious, it’s time to see if the math still adds up.
Why the Fee Jump Feels Like a Rollercoaster Ride
The $200 fee increase, which kicks in starting with renewals on or after January 2, 2026 for consumer cards and December 2, 2025 for business cards, isn’t just about collecting more dollars. American Express has simultaneously overhauled the Platinum Card with fresh benefits, expanded credits, and even a shiny new “mirror” card design to boot — think glossier and more eye-catching than ever.
It’s the first major annual fee bump in years, and it’s paired with a strategy to make the card feel worth the splurge. With travel roaring back and card issuers battling for attention, Amex isn’t afraid to double down on luxury. But that also means cardholders are asking an age-old question: Is the platinum status still worth the price tag?
What You’re Getting (and Why It Matters)
Here’s where things get fun. The new Platinum isn’t just the old card with a heftier price tag. It’s more like your favorite airline lounge — the kind where the champagne is free and someone hands you a warm towel as you sit down. The revamped Platinum now offers more than $3,500 in potential annual value thanks to a buffet of credits and perks across travel, dining, lifestyle, and entertainment categories.
Take hotel credits, for example: up to $600 a year in statement credits on prepaid Fine Hotels + Resorts or The Hotel Collection bookings. Combine that with up to $400 in Resy dining credits, a $300 digital entertainment credit, $120 for Uber One membership, and a $200 credit toward an ŌURA ring purchase, and the benefits start to stack impressively.
Crunching the Math: Is It Still Worth It?
Here’s the part where we put our financial goggles on and do a little math. Yes, the card claims up to $3,500 in value — but that’s only if you tap every credit and perk throughout the year, and if those perks align with your lifestyle. Not everyone travels enough to use hotel credits fully, and not everyone subscribes to the digital services included in the entertainment credit.
If you regularly stay in hotels that qualify for Fine Hotels + Resorts credits, fly a handful of times a year, and enjoy dining experiences that match up with your Resy credits, you might end up folding the fee into the value you receive, almost without noticing.
But if your lifestyle is more sofa, less lounge, you might find that the fee feels like a heavier toll on your wallet. Before committing to this card, you have to ask yourself what sort of lifestyle you want.
Your Platinum Passport: Worth the Price of Entry?
If you’re the sort of person who lives for travel perks, lounges, and maximizing every credit offered by your financial products, the jump from $695 to $895 might feel like moving from coach to business class — a bit pricier, but with a lot more comforts. If you’re more of a casual user, this could be the perfect moment to reassess whether the Platinum Card still suits your lifestyle. Whatever path you choose, being informed and intentional about your financial tools always pays off in the end.
What do you think? Will you pay the higher fee and embrace the new Platinum perks, or is it time to explore other cards? Let us know in the comments.
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