American Eagle has defended Sydney Sweeney amid online criticism of the star's advertising campaign with the company.
The retailer revealed a series of adverts with the Euphoria actress with the tagline 'Sydney Sweeney has great jeans' last week but the pun was met with a fierce backlash on social media as the phrase "great genes" has a historical association with eugenicists - who claim that humanity can be improved genetically through selective breeding.