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American Eagle responds to criticism of Sydney Sweeney jeans campaign

American Eagle have defended their advertising campaign with Sydney Sweeney after online criticism

American Eagle has defended Sydney Sweeney amid online criticism of the star's advertising campaign with the company.

The retailer revealed a series of adverts with the Euphoria actress with the tagline 'Sydney Sweeney has great jeans' last week but the pun was met with a fierce backlash on social media as the phrase "great genes" has a historical association with eugenicists - who claim that humanity can be improved genetically through selective breeding.

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