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The Guardian - US
The Guardian - US
World
Anna Betts

American Eagle faces backlash over ‘Sydney Sweeney has great jeans’ ad

Sydney Sweeney American Eagle America Donald Trump United States TikTok
a woman poses for a photograph
Sydney Sweeney attends a film premiere in London on 10 June 2025. Photograph: Andreas Rentz/Getty Images

A new ad campaign from American Eagle starring the US actor Sydney Sweeney is meeting backlash, with some critics alleging online that the advertisement’s punny use of the phrase “great jeans” is a coded promotion of eugenics.

In the campaign, the 27-year-old Euphoria and White Lotus star is dressed in American Eagle denim outfits, accompanied by the tagline “Sydney Sweeney Has Great Jeans”.

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