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Fortune
Fortune
Will Wilkinson

America needs a digital identity strategy

Digital identity (Credit: Getty Images)

The internet was built to connect machines, not people. Its basic architecture maps servers to domain names and uses cryptographic certificates to prove websites are authentic. Yet it lacks a built-in way to bridge the gap between our offline identities — citizen, taxpayer, patient, employee, student — and the digital systems on which we increasingly rely to conduct our economic, civic, and personal lives.   

Thanks to the internet’s missing identity layer, online life has become a painful, repetitive hassle of lost passwords, security code texts, and cumbersome, invasive sign-ups. We cobble together credit records, blurry photos of driver’s licenses, awkward selfies, and security questions about our childhood pets. The experience is just awful, but it also doesn’t work — and it’s costing us. 

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