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PC Gamer
PC Gamer
Jeremy Laird

AMD candidly admits 'we charge more for our CPUs than our competitor' and that 'customers feel good about the price'

AMD Ryzen 7 9800X3D processor.

You can't fault AMD for its honesty. Not when it is unambiguously, almost proudly, admitting that it charges more for its CPUs than Intel.

At the Communicopia+ Technology Conference held recently by the high-status bean counters at Goldman Sachs, AMD's Executive VP & GM of Data Center Solutions Business Unit, Forrest Norrod, was remarkably frank about AMD's CPU pricing. "We charge more for our CPUs than our competitor does," Norrod says, "and the reason is because we're giving superior value."

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