STAMFORD, Conn.—As movie theaters continue to struggle to maintain profitability, they're looking at new ways to fill seats. AMC, the nation’s largest theater chain, is adding an arrow to its quiver in the battle to attract new moviegoers by announcing this week that it will host NBC’s live coverage of the 2024 Paris Olympics this summer.
Although ithe lineup doesn't include the opening and closing ceremonies (often the highest rated shows during the two-week event), select daytime hours of NBCUniversal’s live coverage of the 2024 Paris Olympics will be shown in approximately 160 AMC locations nationwide, starting July 27 and running through Aug. 11. Tickets will be available for purchase through AMC and Fandango this summer.
