Looking at major retailers’ best sellers is often the first sign of an emerging trend in the camera industry – but a number of the best-selling cameras on Amazon sit in an unusual category: kids cameras.
Two of Amazon US’s top ten best-selling cameras right now are kid cameras, but shift to the instant camera category, and eight out of ten are built for kids. Amazon UK shows a similar trend, with one kid camera making the top ten, but the instant camera category is overwhelmingly filled with kid cameras.