NEW YORK -- The Japanese operator of @cosme, one of the nation's largest cosmetics and beauty portals, announced capital and business tie-ups with Amazon.com on Monday.
The U.S. tech giant will invest up to 14 billion yen in istyle Inc. through stock acquisition rights. When all the stock acquisition rights are exercised, Amazon will become istyle's largest shareholder with a stake of about 37%.
Tokyo-based @cosme has 7.8 million registered members, mostly women in their 20s and 30s, and handles about 370,000 products.