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Aanchal Sugandh

Amazon Stock Fans Can Thank Gen AI for a Successful Prime Day, New Data Shows

Amazon Prime Day Adobe AWS

Amazon.com (AMZN) Prime Day, running from June 23 to June 26, is already shaping up to be a showcase of the degree of generative artificial intelligence (AI)'s ability to transform online shopping, according to Adobe (ADBE) data.

On June 23, online spending reached $8.3 billion, rising 5.3% year-over-year (YOY) and setting a solid opening tone for the four-day Amazon-driven retail stretch. In context, consumers spent $6.4 billion online on Thanksgiving last holiday season, followed by $11.8 billion on Black Friday and $14.2 billion on Cyber Monday. This means Prime Day is already operating in heavyweight territory.

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