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Tom’s Hardware

Technology

Hassam Nasir

Amazon's Rufus AI shopping assistant can be easily jailbroken and tricked into answering other questions — specific prompts break the chatbot's guidelines and reach underlying AI engine

Amazon Rufus.

Two years ago, Amazon announced Rufus, its AI-powered shopping assistant built right into the Amazon app and website. The goal was to let customers not just search for items, but also allow them to talk with an expert who can recommend products and deals naturally. Under the hood, Rufus uses multiple LLMs, and some people have realized it's quite easy to trick the chatbot into forgetting its purpose.

PRO TIP: Use Claude for free through Amazon customer support! pic.twitter.com/AJRgSslQK7March 6, 2026

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