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Benzinga
Benzinga
Business
Rounak Jain

Amazon's Focus Shift To Black Friday From Cyber Monday Is Paying Off, Says Gene Munster: 'Small Changes To Profitability Can Have Measurable Impact To Earnings'

Gene Munster Amazon Black Friday United States Deepwater Asset Management

Amazon.com Inc. (NASDAQ:AMZN) has shifted its focus from Cyber Monday to Black Friday for the second year in a row and is reaping the benefits of this move, according to Deepwater Asset Management's Gene Munster.

This strategic pivot aligns with Amazon’s tradition of creating its own sales events, such as Prime Day.

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