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Fortune
Fortune
Jason Del Rey

Amazon’s ‘flywheel’ created a $2.4 trillion company—Netflix’s blowout earnings show how the streaming company is replicating the tactic

(Credit: JUSTIN TALLIS—AFP/Getty Images)

More than two decades ago, Jeff Bezos and Amazon ushered in the term “flywheel” to the modern business lexicon, describing how various components of Amazon’s e-commerce ecosystem feed off one another to propel the business forward.

Now, after Netflix’s market value surged more than $40 billion following a blowout earnings report on Tuesday that revealed record subscriber growth, it’s clearer than ever that one of Amazon’s biggest streaming rivals is doing the same. 

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