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Juliana Kim

Amazon Prime Video will start running commercials starting in early 2024

Amazon Prime Video Amazon Prime
The Amazon Prime Video logo is displayed in a Jeep Grand Wagoneer SUV taken on Jan. 7. (Patrick T. Fallon/AFP via Getty Images)

Amazon Prime Video unveiled plans to introduce advertisements during shows and movies starting early next year — becoming the latest streaming service to embrace ads to keep its business growing.

Known for popular original programming like The Marvelous Mrs. Maisel and The Summer I Turned Pretty, Amazon Prime Video will offer two tiers of subscriptions in 2024. With ads, the price of Prime membership, which is currently $14.99 per month in the U.S., will not change.

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