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What Hi-Fi?
What Hi-Fi?
Technology
Joe Svetlik

Amazon Prime Day 2026 is official, and it’s soon

Amazon models with integrated Alexa+ on a blue background.

Here we go again. Amazon Prime Day will return in June, the firm has announced, though it stopped short of naming the exact dates. The rumours say late June.

What we do know is that the annual sale will take place in 22 countries (including the UK, US, France, Germany and Singapore). Customers in Australia, Brazil, India and Japan will get their own separate Prime Day later this summer.

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