Amazon Prime Day 2025 — also called Prime Big Deal Days — will run from 7 to 8 October 2025, lasting for 48 hours across global Amazon marketplaces. The sale starts at 3 a.m. ET in the East and 12 a.m. PT in the West. It will be Amazon's third October Prime Day, following the record-breaking July event earlier this year.
The online retailer says shoppers can expect thousands of limited-time offers, massive tech discounts, and early holiday deals. But to access most of them, a Prime membership is still required. That raises a common question among consumers: Is it still worth joining?
