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Tom’s Guide
Technology
Scott Younker

Amazon may bring ads to Alexa+ in least surprising move ever

Amazon Andy Jassy Google OpenAI
An Echo Show 10 with the Alexa Plus logo displayed on screen.

Up until now Amazon has mostly avoided stuffing Alexa with ads, but according to a report from Mashable, Amazon CEO Andy Jassy broached the idea of delivering ads in Alexa Plus during the company's recent earnings call.

Alexa Plus is the company's premium AI assistant that is supposed to be more naturally conversational than the previous Alexa. Jassy reportedly said that there is a "significant financial opportunity" in delivering ads via Alexa Plus.

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