Amazon (AMZN) may be taking a page out of its competitors strategy playbook, which isn’t usually like them. The giant tech company's new play comes by way of rival Target. While Target has been around longer than Amazon, it didn’t create its worldwide business as quickly and as dominantly as Amazon has done.
Target (TGT) has been partnering with specific designers to bring new and unique offerings to its customers for a couple of decades. It all started in 1997 when Target hired designer Michael Graves, and most recently Target has been partnering with social media influencers like Tabitha Brown to keep the fashion trends relevant and unique. Target also recently partnered with beauty brand retailer Ulta with a mini Ulta beauty experience with a store-in-store concept.
DON'T MISS: Target Makes a Big Move to Compete With Walmart and Amazon
Amazon has several partnerships and features many top brands. Some of the top designer brands customers can buy through Amazon are Gucci, Jimmy Choo, Michael Kors, Rachel Ray and more. Now Amazon is expanding a major brand with its own unique shopping experience within Amazon platform.
Amazon Opens Martha Stewart Store
When it comes to home design one name comes to mind more than others, Martha Stewart. Stewart has been in the limelight for decades, exploring all kinds of design concepts. Home goods designed by Martha Stewart carry a certain swagger of design and utility at the same time.
Amazon isn’t new to selling the Martha Stewart brand on its site, but it is launching a store inside its multimedia platform that is dedicated to the brand in all its facets with The World of Martha. This store is a way to find all of Stewart’s products in one spot.
“There is no better place than Amazon to shop my products and recipes. The World of Martha offers all the essentials I love and can’t live without, in one place. Plus, everything Amazon is known for — reliability, selection, and quick delivery,” said Stewart when asked about the new Amazon store. “Amazon has been wonderful to collaborate with over the years, and it just makes sense that we would team up to expand the Martha Stewart brand and create a convenient destination filled with beautiful essentials for the whole home.”
It's no joke that when trying to find the right designs can be a daunting task, even with the ability to just type it into the computer. There’s lots of scrolling, reading comments and reviews trying to find the right product. If shoppers want to know the quality of a product before buying its, seeing the brand Martha Stewart is a good clue that it will meet and or exceed expectations. “Amazon is proud to be the one-stop shop for Martha Stewart essentials,” said Amazon Home’s VP, Mike Popchuk. Popchuk went on to say, “Creating an immersive brand store, while also adding a new selection of items to Martha’s World, is in line with our goal to continue both elevating the customer experience and expanding our product offerings.”
Stewart Collection Not Exclusive, but the Shopping is Unique
The Martha Stewart brand is not exclusive to Amazon, shoppers can also find the brand at Walmart, Target, Macy’s and Kohls. What Amazon's store The World of Martha offers is more of an experience for shoppers, rather than the exclusive ability to purchase the brand.
The World of Martha is a unique way to get all of the best of Martha Stewarts products in one central location. Amazon brings the ability to simply click add to cart and the rest of Amazon's shopper artificial intelligence does the rest. It helps make selections based on what was added to the cart to help complete the collection.
Martha Stewart debuted her favorite items from the World of Martha on Amazon Live on Feb. 15, but it can still be viewed here. Stewart will show her favorite cookware, bedding and other home good collections that are featured in the new Amazon store site.
