Jeffrey Gattis, general manager for games at Amazon, hopes to see more people try its cloud gaming service Luna as consoles and PCs become eye-wateringly expensive.
Speaking with The Game Business, Gattis weighs up the increasing costs of gaming today. Component supply chains decimated by AI data centers forced even Valve's wealthy hand (as it refuses to sell hardware at a loss), leading to a flagrantly overpriced Steam Machine that would've been a proper hit with a sticker in the high three-digit range.
